10:39 ET: So there you have it. What was expected to be a passing of the guard was in fact another demonstration of the longevity of Tom Brady? He'll be 44 next year but who would bet against him appearing in his 11th Super Bowl. Certainly not Tom who has vowed to return for another shot.
I'm signing off now and heading to bed, though with the amount of sugar and caffeine I've consumed in the past four hours I imagine it'll be a few hours before I get to sleep. Maybe another Actimel will help...
10:33 ET: Brady picks up his fifth Super Bowl MVP. Strong calls for it to have gone to Devin White, however.
10:24 ET: Just the MVP to be decided now. And this won't be the last time you see this stat.
10:17 ET: Mmm, that aged well. Maybe they set their watches wrong. Nice suit, though.
10:13 ET: And there it is. Only fair to let the Bucs call it.
10:07 ET: The hyperbole starts.
10:01 ET: Another angle to add to the pitch invader's showreel.
21:57 ET: Might be one to look at for the draft for Chiefs.
21:55 ET: Sums up the night for Patrick Mahomes. Four minutes left and Bucs are 31-9 up.
21:32 ET: It's clutching at straws time now for Chiefs fans. Here's a straw. Of sorts.
21:27 ET: Chiefs superfan Paul Rudd won't be enjoying the action right now but he at least has the consolation of leading the Super Bowl commercial competition.
21:20 ET: Harsh but fair as Bucs extend their lead to 22.
21:10 ET: Bucs fans and former Backstreet Boy Nick Carter is in a pretty happy place right now. So much so that he had this to say about The Weeknd's performance.
21:07 ET: 28 to 9 and now a pick. Think Stephen A Smith sums it up pretty well.
20:58 ET: Chiefs pull three back, while KIBY is in no doubt about the quality of the half-time show.
20:51 ET: Checking in again with Paddy Power and they are a lot clearer on the outcome than they were pre-match.
20:49 ET: More hashtag-related content.
20:41 ET: A Siouxsie And The Banshees sample. I need no second invitation to post the original.
20:39 ET: A chocolate chip cookie and an Actimel. That'll work, right?
20:32 ET: Sorry The Weeknd but this feels like the perfect time to raid the cupboards for more snacks.
20:26 ET: The interval will be pretty enjoyable for the Bucs right now.
20:20 ET: Ahead of The Weeknd's performance, here's Miley Cyrus and Billy Idol performing at the pre-game show. Billy Idol is 65! I wonder if he's had his COVID-19 vaccine yet?
20:18 ET: Bucs lead 21-6 at half time and this might go some way to explaining why.
20:04 ET: And this is when I find out that the logo on the last tweet doesn't show up, causing even more confusion.
19:57 ET: I know it's the Vince Lombardi trophy but I can't be the only person who thinks using it alongside Roman numerals in the hashtag for Super Bowl 55 is a tad confusing.
19:52 ET: Bucs move further ahead.
19:47 ET: Man, I feel like it was only yesterday. This year it will be The Weeknd.
19:37 ET: And here is that commercial. And to be fair to Travolta, I was expecting worse.
19:32 ET: Some of the big guns have opted not to advertise during Super Bowl LV, leaving the door open to companies like Miracle-Gro.
19:20 ET: The big moment of the first quarter.
19:14 ET: A pretty amazing stat considering this is Brady's 10th Super Bowl appearance.
19:09 ET: Is it too early in the game to mention soccer? Though, watching on the BBC means I have to take Tom's word for it.
19:04 ET: Chiefs ahead, and by a familiar route.
19:01 ET: Am now thinking I'm underprepared.
18:53 ET: While it remains scoreless, here's a chance to check out Ryan Jensen's T-shirt game.
18:30 ET: This is the most important question of the night, though. I'm going straight in with popcorn, Oreos and Dr Pepper.
18:24 ET: There are 20,000 fans in Tampa this evening and 30,000 cutouts, including two big UK NFL fans.
18:10 ET: There's little between the two teams, according to Paddy Power who are expecting the Chiefs to edge it.
18:00 ET: Welcome to Planet Sport's Social Zone Special coverage of Super Bowl LV. It's been billed as the best there is versus the best there has ever been. Will the battle of the quarterbacks live up to the hype?