The Premier League is understandably obsessed with the big name players. But what about the young talent waiting patiently to get their chance on the big stage?
Planet Sport has picked out a handful of young players we think you might be hearing a bit more about this season.
Anthony Elanga (Manchester United)
A young talent with a similar playing style to fellow Swede Alexander Isak, Elanga will initially be looking to impress from the Manchester United bench.
The 19-year-old displayed moments of brilliance in his two Premier League opportunities last campaign and has been an integral part of United's pre-season. He has stepped up to the mark impressively, too, scoring against Brentford, QPR and Wolves.
With Edinson Cavani not getting any younger and doubts remaining about Anthony Martial, Elanga's goalscoring prowess may yet save United a pretty penny.
Armando Broja (Southampton)
Southampton's loan signing from Chelsea is a serious contender to be the next wonderkid.
Broja is looking to get some Premier League action after impressing on loan at Vitesse last season, playing 30 games and scoring 10 times in the Eredivisie.
The Albanian striker stands at 6ft 3in tall and has the perfect opportunity to kickstart his career as Saints seek a ready-made replacement for Aston Villa-bound Danny Ings.
Conor Coventry (West Ham)
Claiming a Europa League spot is not a regular event for West Ham, so they will need to get the maximum out of a thin squad to compete in Europe this season.
West Ham have failed to bolster a midfield that lacks depth if Declan Rice or Tomas Soucek suffer an injury. Mark Noble, in his final season before retirement - is the next cab off the rank...but then what?
And this is where Coventry could play a key role. A standout in West Ham's youth squad, he has performed well in friendlies, and while not an obvious holding midfield replacement, the 21-year-old may be required to plug more attacking holes in the first-team squad.
Coventry has impressed in pre-season, scoring against Reading and Northampton and proving a handful in the final third. He is also a good fit for David Moyes' tactic of pushing creative midfielders up to join the attack.
Boubakary Soumare (Leicester City)
The French midfielder joins Champions League-aspirants Leicester City after a strong season with Ligue 1 champions Lille.
The 22-year-old moved to the Foxes for £18million, which looks a snip for this up-and-coming French talent.
Noted for his impressive workrate and composure Soumare will add depth to an already world-class midfield containing James Maddison, Wilfred Ndidi and Youri Tielemans.
It'll be tough for him to break into the starting line-up without the aid of a few injuries. However, James Maddison's potential departure to Arsenal could help smooth his path to the first team.
Francisco Trincao (Wolves)
It is typical of Wolves to acquire another Portuguese winger, with 21-year-old Barcelona loanee Francisco Trincao the latest off the conveyor belt.
Trincao should make the Wolves starting line-up, even with competition from current wingers Neto, Daniel Podence and Adama Traore. He played 33 times for Braga in the Primeira Liga and racked up 16 goal contributions before being snapped up by Barcelona.
The winger has shown his clinical passing and finishing, alongside his nifty dribbling, and has a knack for long-range efforts, much like Wolves comrade Ruben Neves.
His playing style, size and speed should make him a formidable opponent for Premier League full-backs.
Lewis Bate (Leeds United)
Following on from an impressive return, Leeds will be looking to avoid dreaded second-season syndrome and breach the top 10 again.
Securing 18-year-old Bate from Chelsea for £1.58million adds depth and allows more flexibility in cup competitions - something the West Yorkshire side should be looking to target this season.
Bate certainly has no excuse not to develop, training alongside Kalvin Phillips, Stuart Dallas and Mateusz Klich and under the guidance of Marcelo Bielsa.
Frank Onyeka (Brentford)
After gaining promotion to the Premier League via the play-offs, Brentford will have their sights set on survival, and have signed 23-year-old Frank Onyeka from FC Midtjylland for £9million to help them do so.
An excellent workrate and reading of the game will have the ball-winning Nigerian at the top end of the interceptions charts, crucial if Brentford are to extend their Premier League stay past one season.
With 'Frank the Tank' adding strength and dynamism to the Bees midfield, he and his side may well be the division's surprise packages in 2021/22.
Marc Guehi (Crystal Palace)
Crystal Palace have splashed the cash on 21-year-old Guehi, spending £21million to bring the centre-back over the river from Chelsea. He is their third most expensive signing but the question is, is he worth the money?
The tough-tackling Guehi had a couple of impressive loan spells at Swansea City, featuring in 40 games last season as the Welsh side qualified for the Championship play-offs.
Comfortable bringing the ball out from the back, Guehi's style of play has been likened to that of Nathan Ake and Fikayo Tomori.
Will he be another Blues player who goes on to do his best work away from Stamford Bridge?