Newcastle have started throwing their new Saudi owners' money around this month, and have triggered the release clause of Burnley striker Chris Wood.
The 30-year-old is not the kind of glamorous big name fans have been dreaming about, but at a fee of around £20million he is certainly a significant investment.
Where, then, will Wood feature in a list of Newcastle's record transfers? Well, rather high, actually.
Joelinton - £40million
The Brazilian is currently enjoying his best spell as a Newcastle player after being converted into a holding midfielder by Eddie Howe.
He was signed as a striker, though, and was something of a comedic flop in that position.
Whether he maintains his current good showings or they are a flash in the pan remains to be seen, but you can't knock what he's doing right now.
Joe Willock - £25million
It was easy to see why, too. The midfielder scored some vital goals to keep Newcastle up last season while on loan.
He has failed to reached anything like those heights this season, but he has plenty of time to still come good for the Magpies.
Callum Wilson - £20million
One relatively recent signing who has very much proven his worth at Newcastle is striker Callum Wilson.
He arrived following Bournemouth's relegation in the summer of 2020 and made an immediate impression on Tyneside.
He has been a key player for them this season too, with his injury prompting the urgent call to ensnare Wood from Burnley.
Miguel Almiron - £20million
There were plenty of eyebrows raised when Newcastle paid such a large sum for a player from the MLS, but Rafael Benitez was adamant the Paraguayan could do the business in the Premier League.
That judgement has not really justified the faith, though, with Almiron taking months to even score a goal at Newcastle.
He has struggled to assert himself throughout his time at St James' Park and is incredibly unlikely to survive the Saudi-led rebuild.
Allan Saint-Maximin - £16.5million
Saint-Maximin arrived in the summer of 2019 and he has proven to be a very astute capture.
The flamboyant Frenchman has had his end-product questioned by some, and reasonably so at times.
However, he has proven himself to be a genuinely exciting player to watch leading to some fans comparing him to compatriot David Ginola.
Michael Owen - £16million
When Newcastle signed Michael Owen from Real Madrid it was a genuine coup for the club.
15,000 fans turned up at St James' Park to welcome him, and his goalscoring record of 30 in 79 wasn't too bad.
However, those 79 matches were spread across four years as he battled injury and fans eventually started to wonder if his heart was in it before he left on a free transfer a deeply unpopular figure on Tyneside.
Alan Shearer - £15million
It's hard to imagine now, but Newcastle were the club to break the world transfer record in the summer of 1996 when they brought Shearer to his boyhood club.
Shearer turned down Manchester United to make the move to the north east and it was a match made in heaven. Shearer failed to win a trophy, but he broke all records.
With the Saudi takeover, it's no longer beyond the realm of fantasy to suggest Newcastle may break the world transfer record again in the relatively near future.
Jamal Lewis - £15million
Lewis was another player to arrive in the summer of 2020 as the club seeked a solution to a long-standing left-back problem.
The former Norwich man did not have an easy start to life at the club, though, with a hernia problem keeping him out of the team.
He still hasn't fully convinced many on Tyneside, although he still has time to change that.
Georginio Wijnaldum - £14.4million
Newcastle were the first English glib Georginio Wijnaldum played for and he was incredibly good for them.
The problem was, very few others in the Newcastle team were and they were relegated from the Premier League in the Dutchman's only season on Tyneside.
He managed to escape and went on to win the Premier League and Champions League with Liverpool.
Aleksandar Mitrovic - £13million
When Newcastle signed Mitrovic from Anderlecht, there were many at the club who were convinced of his quality but worried about his mentality.
Those concerns have probably now been justified, with the Serbian becoming a prolific Championship flat-track bully yet Premier League struggler.
Mitrovic has really made a home for himself at Fulham, but Newcastle never really got much value from him.