Cheltenham Gold Cup gets glittering new sponsor in jeweller Boodles
Cheltenham Gold Cup
The Cheltenham Gold Cup will have an extra glint in 2022 with the news that the premier race of the jumps festival will be sponsored by jewellers Boodles.
The search for a new sponsor for the Cheltenham Gold Cup has ended successfully with jewellers Boodles putting their name to the jumps racing marquee event.
The Cheltenham Festival centrepiece carried the name of children's charity WellChild last year after cider brand Magners decided to end sponsorship of blue riband event at the end of 2020.
Jewellry purveyors Boodles now step up to the premier branding of the Cheltenham Gold Cup having previously sponsored the Leading Jockey Award for four years before branding the Boodles Juvenile Handicap Hurdle race in 2018.
WellChild won't lose out this year, with Boodles donating a piece of fine jewellery from its collection to auction to support of the charity.
Nicholas Wainwright, chairman of Boodles, said: "Boodles is thrilled to have the opportunity to sponsor the Cheltenham Gold Cup. We have had a long association with horseracing at Aintree over many years - having been established in Liverpool in 1798 - and of course in recent years at the home of jump racing, Cheltenham.
"Today's announcement expands a multi-year partnership, starting with our sponsorship of the Leading Jockey Award at the Festival, then the Boodles Juvenile Hurdle and now the Boodles Cheltenham Gold Cup itself.
"Our involvement and sponsorship of the Cheltenham Gold Cup is a perfect fit for us and we are going to enjoy the journey."
Cheltenham's managing director Ian Renton added: "It is wonderful to enjoy this association with Boodles, such an iconic British brand, at Cheltenham and we are very proud to see this partnership expand to take on the most prestigious jump race in the world."
