"I just really love the sport," he told Forbes.com in a 2020 interview.
Learning to love golf
Friendship with Rory McIlroy
Passion for the game
Indeed, it's possible that his social media posts about golf, which are regular, are the most read in the game given his enormous, and interactive, 40 million followers on Twitter alone.
He has also joined forces with Justin Rose to host the annual Horan & Rose charity tournament which has raised over £2million for good causes.
The move into management
The R&A is delighted to announce that we have appointed @modestgolf, founded by @NiallOfficial, to work on designing and developing a series of future grassroots programmes aimed at inspiring more young people into golf 🏌️♂️🏌️♀️— The R&A (@RandA) January 27, 2021
Find out more here 👉 https://t.co/R9LDmd7Hdq pic.twitter.com/OqktxxQj1d