Planet Sport Bet punters cashed in on the bookmakers' 'Off the Canvas' promotion during the epic Tyson Fury vs Deontay Wilder fight in Las Vegas on Saturday night.
During what is being described 'as one of the best heavyweight fights of all-time, both Fury and Wilder hit the canvas several times during the 11 round tussle.
Fury floored Wilder in round three but had to climb off the floor twice in the following round before ending proceedings in the penultimate round with a thunderous hook to the temple of Wilder.
Before the fight, Planet Sport Bet offered bettors 50% of their stake bet if their fighter knocked their opponent down but went on to lose. So those who backed Deontay Wilder certainly didn't go home empty-handed.
Planet Sport Bet managing director, Mike Grenham, said: "We saw a lot of interest in Deontay Wilder before the fight because his price was not only appealing but was a perfect fit for our new offer.
"Plus with Fury dealing with several personal issues before the bout, many thought Wilder would be a different proposition for this fight compared to when he rolled over in their second bout back in 2020. He certainly proved that.
"While we would have preferred to keep all the cash from Wilder bets in our satchels, the win for Fury was most welcome - the offer really attracted punters backing the heavy-handed American and we were holding a very one-sided book.
"Thankfully, the champion proved his mettle in a classic encounter.
"Planet Sport Bet is all about delivering our bettors some fantastic offers and we like 'Off the Canvas' so much that we are going to carry on with the promotion for a while yet."
Planet Sport Bet will now be offering 'Off the Canvas' for all fights on Sky Sports, DAZN, and BT Sport starting from this weekend.
Terms: Place a bet on a fighter in the To Win Fight market, and if he/she knocks their opponent down but loses the fight, you'll get 50% of your stake back as a Free Bet up to £100.