In this day and age it is often the specials markets which provide the best betting value.
That has much to do with the lack of equivalent exchange markets, where rickets are usually quickly ironed out.
Instead, we're back to basing the market on old-school trader opinion and now looks a good time to try to find out where the layers at Planet Sport Bet have got it wrong.
They've priced up an interesting Premier League market - 'Pair of Aces' - which couples players together and asks which duo will score the most goals.
The full 14-runner list is as follows:
- Mo Salah & James Ward-Prowse (6 goals so far) - 10/3
- Timo Werner & Michail Antonio (5) - 5/1
- Bruno Fernandes & Richarlison (5) - 6/1
- Jamie Vardy & Kevin De Bruyne (5) - 13/2
- Pierre Emerick Aubameyang & Ismaila Sarr (6) - 7/1
- Sadio Mane & Riyad Mahrez (4) - 8/1
- Patrick Bamford & Neal Maupay (5) - 9/1
- Raheem Sterling & Callum Wilson (3) - 9/1
- Dominic Calvert-Lewin & Jadon Sancho (3) - 10/1
- Heung-min Son & Teemu Pukki (4) - 11/1
- Harry Kane & Declan Rice (0) - 14/1
- Ollie Watkins & Ivan Toney (2) - 18/1
- Edinson Cavani & Wilfried Zaha (2) - 25/1
- Raul Jimenez & Chris Wood (2) - 25/1
Ward-Prowse's contribution may have been over-estimated though.
He did net eight last season, although asking him to repeat that career-best effort may be stretching things a bit. The vast majority of his goals comes from set-pieces - he's currently on penalties and free-kicks - and Southampton look set for a season of struggle having failed to win so far.
Salah and Ward-Prowse have made a strong start (six goals between them in the opening six match days) but it's the other current front-runners who make more appeal at the available prices.
Aubameyang and Sarr can continue their strong starts
Pierre-Emerick Aubameyang and Ismaila Sarr are more than twice the price at 7/1 and both look capable of providing a heavy contribution to the goal tally.
Aubameyang probably won't outscore Salah, although it should be remembered the pair shared the Golden Boot with Sadio Mane in 2018/19.
He remains the biggest goal threat at an Arsenal team who have put a poor start (against tough opponents) behind them.
Sarr has been an early-season eyecatcher at Watford, although long-term admirers have known about the Senegalese 2018 World Cup star's qualities for much longer.
He netted five goals in Watford's relegation season two years ago but helped them bounce straight back by scoring 13 in the Championship last term.
Following a flying start which has seen him score four times in six games, I'd expect Sarr to be nearer the latter figure this time around and so it's far from impossible to envisage these two getting around the 30 goals which will likely be needed to win the market.
Calvert-Lewin and Sancho will give you a run at decent odds
Regular Planet Sport readers may know I was keen on Calvert-Lewin in the ante-post Golden Boot market back in August.
He made a strong start with three early goals before being sidelined with a toe injury.
However, the Everton star should be fit again after the forthcoming international break.
As I explained in that pre-season preview, Rafael Benitez has set his team up to get balls into the box for Calvert-Lewin to feed off and it was a plan which certainly worked in the early games.
There's no reason why he can't push on towards the 15-20 goal mark with Everton having proven they can score plenty of goals - it's 12 in six games so far for a side who have yet to fall out of the top six.
With United's form having dipped in recent weeks, it's hard to believe the £70million signing won't be getting more starts in the near future and in a team like his, he should be looking at getting into double figures for the campaign.
He managed that in two of his three full seasons in the Bundesliga, including hitting 17 in 2019/20.
In reality, the duo will probably fall a few goals short but that doubt is more than built into the price of 10/1.