As many strikers, and sports bettors, know, sometimes a player can just be in the wrong place at the wrong time.
We've all felt the frustration of when a striker you have backed to score the opening goal runs riot in a game but the only goal he didn't score was the first.
Planet Sport Bet have a new offer that takes the sting out of that frustration. Place a first Premier League goalscorer bet, and if your selection loses but goes on to score later in the match, you get 50% of your stake back as a free bet.
So, with that in mind, we take a look at a three games this weekend that look ripe for taking advantage of such a great offer.
(Please note this offer is for the English Premier League only)
Leicester vs Manchester United odds
It's fair to say that Leicester have not started the season how they would have liked. Two wins from seven Premier League matches is well short of what the club have come to expect.
Two of those have been the first goal in games, and Vardy's all-action style means he is always in with a chance of catching defenders out cold in the early stages of matches.
The bigger occasions tend to bring the best out of Vardy as well, so the visit of Manchester United should see the 34-year-old in with a great chance of being a real influence on the game one way or another.
All this makes him a great player to back in our Wrong Time, Wrong Place offer.
Given the result, it seems unlikely the Norwegian will be doing that again any time soon, so you would fully expect to see Ronaldo restored to the starting line-up for the trip to Leicester.
Leicester may welcome influential defender Jonny Evans back to the side following injury, and that would give them a huge boost with Brendan Rodgers describing the Foxes as "just a better team with Evans in it".
However, if stopping Cristiano Ronaldo from scoring was just a case of playing your best defenders, then he wouldn't have had anywhere near the career he has had.
Watford vs Liverpool odds
Salah scored arguably one of the greatest ever Premier League goals before the international break against Manchester City, and the Egyptian is probably in the best form of his career.
The last time Salah drew a blank in a Liverpool shirt was all the way back in August against Burnley, and there is little to suggest Watford will fare any better against him.
The former Chelsea man has opened the scoring twice this season, although only once in the Premier League.
In truth, Salah appears to be a player who finishes games off rather than opens the scoring, but you'd never back him not to score, so the Planet Sport Bet WTWP offer looks tailor-made for him.
Watford have an awful lot of problems, but Ismaila Sarr certainly isn't one of them.
The Hornets' start to the season hasn't actually been too bad. Seven points in seven games is respectable enough for a promoted side but it wasn't enough to keep Xisco Munoz in a job.
Still, in Claudio Ranieri they have a replacement with real pedigree, and he will have no doubt already identified Sarr as a player he will have to rely on to keep Watford up, so expect him to be given a key role going forward.
The clash with Liverpool is also Ranieri's first game in charge, so if the fabled 'new-manager bounce' is in full effect, Sarr could be a top tip to score the first goal of the contest.
Brentford vs Chelsea
Romelu Lukaku was an exceptional signing for Chelsea and that hasn't changed, although some may suggest that three goals in his first six Premier League games isn't as spectacular a start as they might have hoped.
More worrying for Chelsea is that he has not actually netted for the Blues since he scored the winner against Zenit in the Champions League a month ago. You have to go a few days further back for his last Premier League goal.
That said, he has not become a poor player overnight and he will be expecting to hit the goal trail again sooner rather than later.
Lukaku scored for Belgium in the Nations League semi-final against France during the international break, and he can be something of a streaky scorer.
If Brentford continue their commitment to the kind of open and expansive have-a-go soccer we have seen so far, Lukaku could well thrive.
There were a few eyebrows raised when Ivan Toney didn't get a chance to stake a claim for England this month, which is testament to the impressive start he has made to life in the Premier League.
The goals haven't flowed like they did in the Championship, but he scored against Aston Villa and Wolves, both away from home.
His performances have been steadily growing in stature and his overall contributions have been pretty consistent. There is a real feeling that it's only a matter of time before he starts finding the net again at the Brentford Community Stadium.