Masters viewing figures revealed as millions tuned in across all platforms
- Planet Sport writer
- 17 January 2024
This year's edition of the Masters drew a huge television audience, with viewing figures on both BBC and Eurosport UK significantly up on last year.
Ronnie O’Sullivan won the tournament at Alexandra Palace in London for a record-extending eighth time, beating Ali Carter 10-7 in the final.
The event had a cumulative audience across BBC and Eurosport UK of 16.2 million, an increase of 20% on the 2023 Masters.
On BBC, the live average audience was 962,000, up 7% on last year. And on Eurosport UK the live average audience was up 21%.
On BBC, the evening session of the final peaked at 2.9 million, up 17% on last year, while the average for that session was 2.2 million, an increase of 23%. Across Eurosport UK and BBC, the final session achieved a 14.8% share.
BBC also smashed records with their online audience, with a record 5.1 million viewing requests for the final on BBC iPlayer, the BBC Sport website or through the BBC Sport app, compared to 4.4 million the previous year.
Eurosport saw a 171% increase in streaming audience viewership and a 127% rise in minutes streamed. And Eurosport.co.uk saw 10% growth in unique visitors, 26% rise in page views and 63% increase in video views.
Ticket sales for the event were also higher than ever, with all standard seats for the 2,000-capacity arena sold out well in advance.
Tickets for the 2025 event went on sale over the weekend and seats for the final sold out in six minutes, and 65% of all tickets were snapped up within two days.
WST’s Chief Marketing and Communications Officer Tom Rowell said: “The Masters has grown massively in recent years and this outstanding event continues to go from strength to strength.
"It was a sensational week on the table, with many exciting matches, and for the first time in the 50-year history of the tournament we saw two 147s. Television figures and attendances were strong for all sessions across the week highlighting the depth of talent on the tour and interest of the fans.
“The atmosphere throughout the week was electric at the magnificent Alexandra Palace. The fact that next year’s final sold out in six minutes shows the strength of the demand for tickets and the fact that fans now must book a year in advance.
“We look forward to building on snooker’s momentum and continuing to build our audiences in the coming weeks.”
