Sunday's Group 1 prize at the Curragh, the Keeneland Phoenix Stakes over 6f (due off at 4.10pm) has attracted a field of nine, including the British-trained Ebro River.
Hugo Palmer's juvenile has had a relatively busy campaign so far and wasn't beaten far into fourth on his sixth run of this term at Glorious Goodwood.
The drying ground was against him on that occasion as he loves to get his toe in, so connections will be hoping for some rain to change the current going from good.
However, the home challenge is strong and it's arguably headed by Go Bears Go, who resides in the dual purpose yard of David Loughnane and was winning his second race in just three starts when landing a Group 2 at the Curragh at the end of June.
His previous head second in the Norfolk Stakes at Royal Ascot was another cracking effort as he raced away from the winner - finished ahead of those who raced on the far side - and was only nailed on the line.
The ground was fast on that occasion but he showed he could handle soft conditions when making all on his Ascot debut, so all ground comes alike to him.
His trainer, who is on course to beat last season's record of 41 winners - 26 and counting at the halfway point - clearly believes that the son of Kodi Bear has what it takes to give him his first Group 1 on Sunday.
"He's won two of his three starts and it would be a full house if he'd been drawn on the right side in the Norfolk Stakes", he said this week.
"He came out of that race even better, so we sent him to the Curragh for the Group 2 Railway Stakes and over an extra furlong he won very impressively," he added.
"He did just as I expected and I can tell you he hardly turned a hair for the experience and has improved again."
For his return visit on Sunday, Loughnane said: "It's a step up in class but of the 27 left [in the race] last week I felt we should definitely be favourite."
"I'd dearly love to win my first Group 1 as a trainer and this fellow has a serious chance."
"I sent him to Wolverhampton on Monday morning for a piece of work and it was a nice pipe-opener."
Bullish words indeed and you can bet on Go Bears Go for Sunday's Phoenix Stakes at Planet Sport Bet by clicking on the below link.
Furthermore, as the race is being shown live on ITV4, you can bet with a little more confidence in the knowledege that you'll get your money back as a free bet (up to £20) if he is beaten a neck or less - applies to all Sunday's live ITV4 races.