Oodles of Cheltenham exposure for Boodles as Festival sponsorship extended
- Tom Reed
- 25 May 2022
The Gold Cup and jeweller Boodles are a perfect combination and the purveyor of all things shiny have extended their sponsorship of the legendary chase until 2024.
Boodles will sponsor the marquee Cheltenham Gold Cup for a further two years, the high-end jewellers have announced.
The jewelry company enjoyed plenty of coverage for their brand in the 2022 contest at Prestbury Park and will continue to put their name to the historic chase in 2023 and 2024 when the Cheltenham Gold Cup will celebrate its centenary.
Rachael Blackmore's victory this year brought huge coverage for Boodles, as she became the first women to win the race, with the event also being screened in the USA for the first time.
Boodles is also extending its branding for the Juvenile Handicap Hurdle which was recently been run on the first day of the festival.
The connection with that race goes back to 2018 when Veneer Of Charm won for Gordon Elliott and now the link will go on for two more years at least.
Michael Wainwright, managing director of Boodles, said: "After an epic build-up to this year's Cheltenham Gold Cup and then a wonderful day for the race itself, capped by the charismatic Rachael Blackmore being the first female jockey to win it, the Boodles board had no hesitation in extending our association by another two years.
"The whole experience was fabulous exposure for Boodles, and for me personally it provided one of the best days of my life."
Ian Renton, managing director for Cheltenham and the Jockey Club's West Region, added: "I am thrilled that Boodles has decided to further extend its relationship with the Festival by agreeing to sponsor the next two renewals of the Cheltenham Gold Cup.
"After enjoying a record attendance this year, the 2023 running of the Boodles Cheltenham Gold Cup takes place on St Patrick's Day and the great race celebrates its centenary in 2024, so I am sure there are some truly memorable days ahead.
"Boodles is now approaching a decade of involvement with the Festival and hopefully has reaped the benefits of its association with the four biggest days in jump racing.
"We look forward to continuing to work alongside the team at Boodles with their tremendous passion and commitment as well all our other partners, both old and new, in the coming times ahead."
