Tiger Woods' popularity remains unmatched as he tops PIP rankings
Tiger Woods was named the top performer in the PGA Tour's Player Impact Program, edging Rory McIlroy.
According to the PGA Tour, the 2022 PIP ranking was decided by...
- Internet Searches: Number of times a player's name is searched using Google
- Earned Media: Number of unique news articles that include a player's name
- TV Sponsor Exposure: Duration that a player's sponsor logo(s) appeared on screen during Saturday and Sunday PGA TOUR telecasts
- Awareness: A player's general awareness score among broad US population; Social Media: Social media score that considers a player's reach, conversation and engagement metrics.