Oscar De La Hoya and Bally’s Corporation announce innovative combat sports deal
Bally’s Fight Night pilot represents initial step towards reimagining the presentation and developing the gamification of Combat Sports
Bally's Corporation, the premier, full-service, vertically integrated sports betting and iGaming company in the U.S., and Oscar de la Hoya's KO Entertainment, a subsidiary of the world's most elite boxing promotion company Golden Boy Promotions, Inc., on Wednesday announced the formation of a strategic relationship that aims to incorporate unparalleled innovation, objectivity and gamification into combat sports, thereby transforming fan engagement.
The "Bally's Fight Night" pilot will be broadcast on Stadium, the digital and over-the-air television network owned by Sinclair Broadcast Group, on Wednesday, June 9, 2021 at 5:00pm ET/2:00pm PT. Fans interested in viewing Bally's Fight Night can access the broadcast via https://watchstadium.com/live/ballys-fight-night/ and https://watchstadium.com/live/ballys-fight-night-2/. They can also track the action by following #BallysFightNight on Twitter and @BallysFightNight on Instagram.