Johnny Nelson is hopeful of Anthony Joshua remaining on Sky Sports for the remainder of his career.
Since turning professional in 2013, Joshua has become a Box Office superstar on Sky but his deal with the broadcasting giant has expired and there are now questions as to what channel he will be fighting on next.
His promoter Eddie Hearn left Sky Sports to join DAZN last year in an exclusive deal until 2026 although it does not include any of Joshua's fights.
Sources believe Joshua will snub the chance to fight on DAZN to stay with Sky Sports as he believes it is the best commercial broadcaster in the UK.
Sky Sports analyst and former world champion Johnny Nelson believes it is 'common sense' for Joshua to continue on the biggest platform.
"I've heard those rumours but I'm as much in the dark as you are. I hope he does stay with Sky if I'm honest with you," Nelson told Planet Sport.
"I hope if what you're saying is true, saying the best platform for pay-per-view is Sky, to me that's common sense. And I'd say that even if I worked for DAZN and BT.
"You got to go where the highest numbers are in regard to pay-per-view event or a track record of the highest numbers have been. And so, he's making a business decision that works the best for his career. And even now AJ doesn't hold a title but I'm quite sure he can command a massive audience when he fights. So why would he not do that, this is business.
Joshua is set to rematch Oleksandr Usyk on July 23 in a bid to become a three-time heavyweight world champion.
The 2012 Olympic champion surrendered the WBA, IBF and WBO titles to Usyk in September, with the Ukrainian outpointing him to become a two-division world champion.
The fight was on Sky Sports Box Office and is estimated to have delivered up to 1.2 million PPV buys.
"I think Eddie, to my understanding, is down as his manager for the rest of his career. That means AJ employs him to work for him, to do a job for him," added Nelson when speaking about Hearn working for DAZN.
"So it doesn't matter what camp Eddie has got, if Eddie's committed to work for AJ, not AJ working for Eddie, for AJ, he's just got a job to do.
"So Eddie's connection with anyone else shouldn't really affect him working with Anthony Joshua cause that's the deal they've got. And if Anthony Joshua decides to remain with Sky, then Eddie has to do his job or quit his job with AJ."