Eddie Hearn and DAZN ‘agree’ nine figure partnership to end Sky Sports deal
It is yet to be confirmed but the promoter has revealed that Matchroom Media will run the production of all its events once the new deal gets underway…
There has been a lot of speculation surrounding the future of the promotion, as they have grown closer to DAZN in recent years with events taking place in America, Italy and Spain.
The Athletic's Mike Coppinger has reported that Hearn and DAZN have agreed to an exclusive deal that is worth a "guaranteed" nine figures.
This new deal will begin on July 1 and it is said that the partnership includes all of Matchroom's fighters except Anthony Joshua and Dillian Whyte. If Hearn wants the duo to appear on DAZN in the UK, a separate deal will have to be negotiated.
As of now, Matchroom's last event on Sky Sports will be a card in Manchester on May 15 headlined by a unification bout between Terri Harper and Hyun Mi Choi. Joshua Buatsi also returns on the undercard.
Hearn recently called DAZN the "future of boxing" and he has his eyes set on having more control in terms of production. He has told IFL TV that Matchroom Media will run all of the production once the new deal starts:
Meanwhile, Hearn also told IFL TV that Joshua vs Tyson Fury is 'as done as it can be'.
Hearn and Matchroom take the leap…
This is a seismic move for Hearn and Matchroom that will change the landscape of boxing moving forward.
Given the growing influence of DAZN as it branches out worldwide, it is hard to argue against this being a wise call from Hearn.
He has admitted himself that he takes a lot of inspiration from the UFC and he wants to assert himself as boxing's equivalent to Dana White
As we exit the Covid era, the next few years in boxing will be full of thrills. This mega partnership will be right at the forefront, just as Hearn would like it…