Oleksandr Usyk: Heavyweight champion joins forces with Parimatch Tech
Planet Sport caught up with Parimatch Tech about their newest signing in heavyweight champion Oleksandr Usyk.
Ahead of his upcoming rematch against Joshua in April, Usyk has joined Parimatch Tech as a Responsible Gambling Ambassador.
Below, Planet Sport caught up with Ivan Liashenko, CMO Parimatch Tech, about how the partnership came into fruition.
How did the partnership with Usyk come about? Has it been pursued for a long time?
We've been following worldwide boxing events and top boxers for many years now, and had noticed the fans' increased interest in Oleksandr Usyk.
What is the reason Usyk came on board as Responsible Gambling Ambassador specifically?
What can you say about your plans for Usyk in 2022?
How important is boxing for Parimatch, and how do you approach the sport from a marketing perspective?
This is not a new sector for us though, as we have been investing in boxing for several years now, recognising it as an internationally loved sport. Parimatch has previously partnered with the legendary boxer, Mike Tyson, for example. We also work closely with Ukrainian boxing star Denis Berinchik.
How selective is Parimatch when it comes to partnering with athletes and sports teams? What's your general criteria?