Who is Betano?
Betano is one of the newest bookmakers on the UK market, having arrived in 2024.
Owned by Kaizen Gaming, the brand is already established in Europe and South America but is now aiming to crack the UK after partnering with BVGroup, who own Bet Victor.
Betano are an official partner of Aston Villa and have broadcaster Kate Tracey as Betano UK’s ambassador specialising in racing and football, while basketball icon Giannis Antetokounmpo is their Global Brand Ambassador.
Betano have also sponsored Porto, Sporting Lisbon and Olympiacos and been the official sponsor of Euro 2024 and Copa America 2024.
Why bet with Betano?
For bettors familiar with any of the BVGroup partner sites this Betano will be like a warm pair of different coloured slippers.
Betano provides an extensive selection of events and competitive odds across a wide range of sports markets, catering to both casual bettors and more experienced punters.
Alongside the sportsbook sits their casino, which also provides a wide range of the games including slots, tables, jackpots and mini-games. Everything you’d expect is there.
They frequently offer odds boosts, enhanced accumulators, attractive welcome offers, lucky dip and other promotional deals.
Football and horse racing are the primary focus of Betano, where they truly excel, offering a range of in-depth markets and comprehensive coverage.
They also cover an impressive selection of betting markets for more minor sports such table tennis, handball, snooker, badminton and more.
Betano’s also offers an impressive and user-friendly live in-play and live streaming experience.
Finally Betano provides a blog section where Kate Tracey offers her opinions and provides tipping suggestions. This is also the place to go for tipping strategies and betting guides.
What are the best features on Betano?
Impressive live service
Betano offers a comprehensive live in-play betting experience, keeping bettors connected to the action in real time via live graphics and detailed stats.
The “LIVE” icon is clearly displayed next to each market and a user-friendly menu bar showcases all available sports with live markets will stop you getting lost.
Meanwhile, Betano live streams provide a dedicated section for markets available for live viewing.
To access the streams, users must be logged in and either have a positive account balance or have placed a bet within the last 24 hours.
Fun promotional games
Betano serves up the Premier Predictions game, which is free for all customers and only needs four correct score predictions to win £250 and three for £100.
There’s also Lucky Dip which can provide some great odds for a random selection of bets.
Racing price boost
Betano has the “Lengthen The Odds” price boost which can be slid across to increase the odds of the horse you want to back by extending the amount of lengths that you want to win by.
Wide US Sports coverage
Betano covers American sports well. It offers the main markets like money line, handicap, and total points as you’d expect but also has stats, bet builder options and graphics.
The NFL, NBA, MLB and NHL are the main focus, but also has markets for basketball’s Euroleague, and major European leagues as well as Japanese and South Korean baseball leagues.
User-friendly interface
Betano offers a clean, intuitive interface, making it easy for both beginners and experienced bettors to navigate and place bets seamlessly across their sportsbook and casino offerings.