The mastermind behind Bet365 is its co-chair Denise Coates, one of the most powerful and richest women in Britain, who reportedly takes home an annual salary of 400 million a year.
Bet365 sponsor Stoke City, where the company has its headquarters, and actor Ray Winstone is regularly used in its advertising.
Why bet with Bet365
Excellent website and mobile app with amazing depth across a wide range of diverse sports across the world, plus lots of gaming and casino options.
Attractive welcome bonuses for new users and lots of boosts, rewards and bonuses for existing customers too.
Bet365 highlights
Impressive range of markets
The big ticket events such as the Premier League, The Open and Wimbledon are all covered as you'd expect, but what Bet365 does do well is depth.
If you fancy placing a bet on a horse race in South Africa or an obscure ATP event in South America which all the big guns have decided to avoid, then Bet365 will have rustled up a market for it.
There more sports button reveals a pile of sports you probably never even considered betting on including futsal, surfing, sumo, curling and much more.
There could be as many as 50 -200 markets on one specific sporting event, so there's plenty of variety to get stuck into.
Live streaming
Bet365 have exceptional live streaming available on their platform across a whole bunch of sporting events for you to follow the action as it happens.
Live streaming is where Bet365 stands out from the crowd. It covers a wide range of live sports events every month. You can bet in play and stat screens give you insight as you watch.
Bet365's live streams are very reliable, with horse racing pulling in Racing TV and Sky Sports Racing's feeds direct to their platform.
The mobile app is also very solid and trumps other bookies on reliability and quality of the stream.
Where other bookies might suspend cashing out when the sporting event is live, Bet365 provides a quick cash-out.
Betting odds
Bet365 are usually around the top of the league when it comes to competitive odds. They can comfortably claim to being best priced across a number of sports and markets.
Gaming
You'll find all the usual suspects in the Bet365's gaming section - casino, slots, games, poker and bingo - all done to a high standard as you'd expect. There's plenty of choice and lots of massive jackpots to keep you playing.
It's Bet365's live casino which stands out, rather than having a few games like roulette and blackjack, they've packed their floor with other interesting machines and games such as spin the wheel, blackjack, sic bo, hold 'em and even quantum roulette where some numbers are given a price boost.
Bet365 also has a good selection of traditional gaming elements such as scratchcards, jackpot spins and bingo, where stakes can be as low as 1p.