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Euroleague chief says it’s too early to reveal specifics amid reports of multi-million deal with UAE

The future of European basketball could be in for a major shake-up following talks between Euroleague bosses, local basketball authorities in Dubai and ASM Global.

According to a report by Eurohoops, the meeting concerned the possible expansion of the competition to Dubai. 

Conversations over hosting the Final Four in Dubai and giving Emirates Airlines the naming rights were also held.
Euroleague CEO Marshall Glickman said in a statement: "I want to thank Mr. Abdulla Al Naboodah, President & Owner of the Dubai Basketball Club and the representatives of the city of Dubai and of ASM Global for hosting the league and all 13 shareholding clubs at the magnificent Coca-Cola Arena.
"The purpose of the visit was to exchange ideas and identify opportunities of potential collaboration.
"Of course, we are excited about the potential of Euroleague Basketball in UAE, but it is too early to address specifics. We are looking forward to continuing the conversation."
As things stand, Euroleague already have a competition naming-rights deal with Turkish Airlines which expires in 2025.

According to Greek outlet Gazzetta, the current deal brings in around €10million a season.

A new deal with Emirates Airlines, on the other hand, could bring in around €50million to €60million.
Another question facing the organisation concerns the future of CSKA Moscow. A representative from the Russian club was part of the meeting in Dubai, though the team's future in Euroleague remains unknown.

Photo Credit: Euroleague

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